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Think of it as the SEO (Search Engine Optimization) of online dating.On Match.com, the default search ordering is called “Original Order,” which has no real meaning in and of itself.Profile Updates : Virtual Dating Assistants realized that there was a correlation between updating client profiles and receiving unsolicited winks and emails.They discovered that when you make a minor update to a profile that is then sent to review by a site moderator then you are moved to the top of some of the sites’ search engines.You can then use their input to select your ‘primary photo’ and two to six additional shots.Think of it as rapid market research for one of the most important elements of your campaign.As Scott Valdez puts it, "Online, you're only as good as your worst photo." Messages : According to Scott Valdez at Vi DA, if you email someone who was last active one to three weeks ago then your response rate will be 60% lower than if you message one that’s ‘online now’.

For example, you could be diving into a pool or jumping in the air to spike a volleyball.“Basically, they’ve got an algorithm,” Scott revealed, “that puts some serious weight on the freshness of the profile content.” Vi DA’s clients received four times as many “winks” when they started doing daily profile updates.And according to Valdez, building traffic to your profile is key…The authors of “Freakonomics” discovered that 56% of men that create an online dating profile do not even get one single message while Jupiter Research found that 97% quit within 3 months.Scott Valdez, Founder and President of Virtual Dating Assistants (Vi DA Virtual Dating Assistants.com) advises that informed decisions yield better results.

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